A crucial area of Internet interaction, Social Media is often downplayed by hiring some "young" person and making the goal to get as many people following/liking/connecting as possible. Nothing could be further from a true success plan.
It's important to consider your website as part of your internet lead generation plan. In fact, it's central. Without your own web presence, you miss out on the ability for true branding, complete control and ultimate capture. Social Media is fine for creating attention but is not the ideal venue to actually create the lead or sale. Your website is.
Content and the proper flow and message are the most under utilized of all the areas of Internet plan implementation. Each industry has specific needs and needs to address their customers in a unique way based on their products and consumer behavoirs. BECAUSE the Internet is interactive, you have the chance to learn and adapt with each viewer. Don't miss out on this major opportunity never available before.